Virtual Selling Programme

Virtual Selling

Business-Critical Intervention

What does it cover?

This half-day virtual workshop is designed to give B2B salespeople the key skills they need to grow and defend revenue virtually. The workshop draws on Imparta’s award-winning 3D Creating Client Value program (contextualized to the current sales environment), plus an additional module on selling and pitching virtually.

Explore the modules


The 3D Advantage®

Impact: All

Leverage the three dimensions of successful selling: Insight (sources and uses), Influence (behavioural science/economics and strategy) and Trust (credibility, reliability, business intimacy and customer-centricity) to add value and achieve desired outcomes at each stage of the Buying Cycle.


The 3D Mindset

Impact: All

Develop the three elements of a successful mindset for sales: Rigour, Resilience and Responsibility. Know how to recognise and influence your own mindset and behaviour, including the use of pattern interrupts.


Account Entry

Impact: Number of Leads; Conversion Rate

Take a strategic approach to account entry and development. Use social, digital and behavioural skills to find, connect with and engage Centres of Receptivity within target companies.


Establishing Needs

Impact: Conversion Rate; Average Deal Size

Create explicit needs by validating customer objectives, uncovering any barriers to achieving those objectives and the root causes of those barriers, and identifying which of your capabilities could address them.


Building Momentum

Impact: Sales Cycle Time

Use focused Pain and Gain questions to shed light on the impact of not acting, and influence urgency through loss aversion and contrast bias. Build trust through intimacy with the business and help to overcome barriers to change.


Selling and
Pitching Virtually

Impact: All

Build the specific skills involved in holding key sales meeting via telephone, video conference or other virtual environment. Leverage the technology, build rapport and trust, maintain engagement, and create powerful pitches that win deals virtually.