Top 20 Company
Selling Power
Selling Power
Stevie Gold Award
Forbes Member
Brandon Hall Awards
Brandon Hall Awards

3D Advantage Model

The 3D Advantage®

Imparta’s 3D Advantage® is based on more than 20 years of research and experience with global sales teams. It builds skills around the whole buying cycle, equipping salespeople with the three dimensions that drive outstanding salespeople:


These three dimensions are proving even more critical now. This is no time to leave your sales managers and salespeople to figure it out for themselves. One- or two-dimensional approaches are not working.

Business-Critical Interventions

In the midst of a crisis, should you add to the workload of your sales team with training?

Yes. New buying behaviours are creating intense new sales challenges around the whole Buying Cycle. Headspace is limited precisely because salespeople are fighting fires that they are not equipped to put out.

Our business-critical interventions address these issues, drawing on modules from our full curriculum, and a change process that includes manager tools and on-demand coaching. Click the circles to the right to explore each Intervention.

The Buying Cycle
3D Advantage Model Sales Leadership 3D Advantage Coaching Commercial Acumen Deal Coaching Business Acumen Negotiation Customer Experience Creating Client Value Sales Management Core Sales Account Management Driving Renewals Prospecting

The complete virtual curriculum for sales and service

For a more complete approach, the 3D Advantage curriculum covers the entire buying cycle, from prospecting to pitching, customer success and renewal. Each course and module is available in virtual workshop, manager-led and eLearning formats.

For the ultimate flexibility, our Training as a Service packages give you access to the full curriculum, with everything you need to drive performance through induction, precision development, task support, role-based training or a full Academy.

A message from our CEO
Impartas 3D Advantage Model Define Design Engage Train Drive Learn 3D Advantage

Embed change with our unique 3D Advantage™ Change Process

Getting salespeople to adopt new skills is hard. It’s a journey, not an event, and many organisations (indeed many sales training companies) do it very badly. To succeed, think of your salespeople as customers.

It turns out that the three dimensions of insight, influence, and trust are just as critical when training salespeople as they are when selling.

At Imparta, we’ve had 20 years of experience embedding skills in some of the largest, most successful sales organisations in the world. Our 3D Advantage Change Process delivers results, not just events.

You’ll be in good company

We couldn’t find one, complete digital solution in the market that would achieve our goals for our new hires. So we asked Imparta to help us reimagine digital sales training. The programme has been incredibly well received, particularly the interactivity of the sales simulations and the multiple learning mediums that appeal to our millennial learners. It’s really scalable, and we’ve projected savings of $1 million in 3 years.

Director – Commercial Sales Acceleration

$1M in cost saved through deployment of Virtual Sales Academy®

Imparta create value at every opportunity, are always mindful of our needs and always deliver on their promises. 

Head of Telefónica Sales Academy

$530M incremental revenue attributed to Sales Academy training

Imparta surpasses all of my expectations of what a learning provider is, because they simply are more than that. Imparta puts your company’s needs first and foremost, and comes up with ideas and programmes with a lot of creativity, knowledge and experience which anticipates and uncovers your real needs and drives success within our business.

Learning & Development Director

Granted our products have changed, our strategy has changed, but an important part of changing that strategy has been applying CCV. Market share in our sector has increased 30% which represents $200m increase in sales.

District Manager

30% increase in market share in key segments

We continue to be enormously impressed by what Imparta is capable of. You have been absolutely tireless, and your support and presence at all stages has meant that we have been able to feel totally confident in the outcome of this project. Our people without exception have left these sessions with a mixture of wonder, admiration and amazement. Quite a few have been involved in similar projects on behalf of some of our biggest clients, and they have not seen anything like this. 

Chief Learning Officer

$40M of revenue within six months of training

As a partner they have been great. It has real long term viability and we’ve made great progress building on the strong foundations thanks to the Driving Customer Satisfaction programme.

Chief Operations Officer

Working with Imparta has been a great experience. The team is agile, customer-focused and has a can-do attitude. We have worked together in a true partnership, operating as a team to develop incredibly high levels of engagement for the programme across our business, our leaders and our salespeople. The project management of the programme has been tight, allowing us to deliver the programme quickly and to great effect.

HR Business Partner

28.4% increase in pipeline value

Having reviewed a number of potential partners, Imparta were chosen due to their bespoke approach to content creation and delivery, as opposed to off-the-shelf material. Through working with Imparta, we have embedded a single, customer-centric sales methodology across all our sales channels that has delivered a common language and approach to consultative solution selling –all resulting in fantastic ROI. I would highly recommend Imparta for sales development programmes.

Sales Academy Manager

89.2% increase in conversion rate