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Embedded through a proven change process

We deliver world-class, modular SalesSales through Service and Service training that can be customised to your environment and challenges, to transform your performance and business results.

We also offer inspiring Leadership programmes to support the change process, and Marketing programmes to help align your sales, service and marketing teams into a wholly customer-centric organisation.

More importantly, we deliver training that sticks. At the heart of our approach is the Capability Building® System – a proven, digitally enabled ‘lean’ process that embeds improved skills and behaviours.

2018 Gold Stevie Award
Brandon Hall Award


Impartas Capability Building System Training on its own does not work. Multiple research projects by organisations like ATD, HR Chally, Xerox and Imparta have demonstrated that up to 87% of new skills are lost within a month. Imparta’s Capability Building® System (CBS) is a comprehensive, modular toolkit for solving this problem. Our research shows that, properly used, the CBS significantly reduces skills loss and ensures that training achieves your financial, operational and cultural goal

With global scale and implementation

However multinational or complex your sales and service training needs, we have the experience, people and technologies to deliver coordinated, high quality, yet locally sensitive implementations.

We have an international faculty team of over 150, offices in Europe, the USA and Asia, distribution partners and dedicated in-house translation and delivery teams. In the past two years alone we have delivered in over 30 languages and 60 countries.

Supported by leading edge learning technologies

At Imparta, we have delivered thousands of workshops over the last 20 years. But we’re also a world leader in powerful, innovative learning technologies.

The cloud-based Virtual Sales Academy® digitises the best aspects of face-to-face training, including skill-building, assessments, manager interaction and coaching, and in-role reinforcement. Then it adds 24/7 learning, an adaptive modular curriculum, simulations, gamification, application tools and guided support for managers.

Enhance your existing training, or build skills across the whole team with scalability, efficiency and effectiveness.

Gurit Sales Academy

How Gurit used the Virtual Sales Academy to build sales skills

Delivering growth across a wide range of industries

Our client teams bring insights, experience and expertise from working in your industry, and best practices from other industries with similar sales and service challenges.

We continue to be enormously impressed by what Imparta is capable of. You have been absolutely tireless, and your support and presence at all stages has meant that we have been able to feel totally confident in the outcome of this project. Our people without exception have left these sessions with a mixture of wonder, admiration and amazement. Quite a few have been involved in similar projects on behalf of some of our biggest clients, and they have not seen anything like this. Chief Learning Officer

Imparta create value at every opportunity, are always mindful of our needs and always deliver on their promises. Head of Telefonica Sales Academy

We couldn’t find one, complete digital solution in the market that would achieve our goals for our new hires. So we asked Imparta to help us reimagine digital sales training. The programme has been incredibly well received, particularly the interactivity of the sales simulations and the multiple learning mediums that appeal to our millennial learners. It’s really scalable, and we’ve projected savings of $1 million in 3 years. Director – Commercial Sales Acceleration

Granted our products have changed, our strategy has changed, but an important part of changing that strategy has been applying CCV. Market share in our sector has increased 30% which represents $200m increase in sales. District Manager  

Imparta surpasses all of my expectations of what a learning provider is, because they simply are more than that. Imparta puts your company’s needs first and foremost, and comes up with ideas and programmes with a lot of creativity, knowledge and experience which anticipates and uncovers your real needs and drives success within our business. Learning & Development Director

As a partner they have been great. It has real long term viability and we’ve made great progress building on the strong foundations thanks to the Driving Customer Satisfaction programme. Chief Operations Officer