Critical Sales Skills for the COVID-19 Pandemic

The spread of the coronavirus is changing customer behaviour around the whole Buying Cycle. Customer needs, priorities, decision criteria, approach to risk alleviation and negotiation interests are all changing rapidly – but predictably.

If left unaddressed, these changes will create a large hole in your sales pipeline. But they can also provide an opportunity to build revenue and relationships in a way that will have a lasting positive impact.

Now is no time to leave salespeople to their own devices. Now is the time to be proactive, and to ensure that your sales and service teams have the right techniques and priorities to bring insight to this new landscape, influence their customers, and build trust for the long term.

Richard Barkey, Founder and CEO of Imparta, covers:

  • How customer needs and decision processes are changing
  • The key techniques that will let sales and service teams respond effectively
  • How to sell, pitch and influence in a virtual environment
  • How to train and coach without face to face contact

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