Sales Management
3DSM™
Sales Management Programme
An essential, modular programme for sales managers.
The sales manager’s role is key – but few are equipped to handle it fully. A good sales manager needs to select, engage and retain top talent and coach and performance manage them while maximising effective selling time. They need to manage their team’s pipeline and deal with a wide range of account issues, provide support with internal challenges, and deliver accurate forecasts that take account of the different levels of optimism and transparency across the team.
Little wonder, then, that sales managers – whose core skills are often more to do with selling than managing – need support in the role.
Imparta’s 3D Sales Management programme provides:
A New Perspective
Just as with selling, good sales management has three dimensions. Sales managers must have insight into best practices and the sales team’s strengths and weaknesses. They must influence salespeople to adopt powerful new techniques, and build trust that they have the team’s interests at heart.
Methodology-Agnostic Content
3D Sales Management programme works, whatever your sales methodology. It covers all the key elements of sales management, from pipeline management and forecasting to coaching your team. It is often combined with modules from our Sales Leadership Programme.
Ease of Customisation
3D Sales Management’s unique, modular structure, along with our online assessments, lets you provide support for sales managers specific needs, create a focused intervention to close common skill gaps among your sales managers or build and deliver a comprehensive Sales Management Academy.
I was an outstanding salesperson, but even after four years, not at the top of my game as a manager. The programme has given me the skills and knowledge I’ve been crying out for.
Sales Manager, Technology
Explore the modules
Forecasting
Generate accurate revenue forecasts based on objective tests for different probability levels. Ensure that the reliability of forecasts is maintained as new information comes to light.
Pipeline
Management
Prioritise accounts/opportunities and maximise the return on sales time. Diagnose common pipeline issues. Identify which key metrics to track (leading and lagging).
Selection and
Assessment
Define and interpret competence models, job descriptions and selection criteria in preparation for interviews. Conduct effective, evidence-based selection processes that deliver top performers.
Coaching
Use a range of coaching techniques (e.g. the GROW model and deal clinics) to drive individual and team performance.
Performance
Management
Measure, evaluate, improve and reward sales team performance based on a robust performance management process. Set SMART objectives and use the Skill/Will framework as a diagnostic tool.
Team
Motivation
Inspire performance by knowing what motivates the team and understanding the patterns in each sales rep’s skills and behaviour.
Communication
Know the purpose of each communication, and structure written and verbal communications in a clear and logical way. Use simple, direct language to achieve the desired outcome. Be a confident, articulate and engaging speaker. Understand your preferred influencing styles.
Emotional
Intelligence
Be able to identify, assess, and manage the emotions of oneself, others and groups, in order to improve leadership effectiveness.
