Why Imparta

Why Imparta

At Imparta, our mission is to disrupt a training industry that promises results, but all too often just delivers events.

Imparta’s cutting-edge modular sales curriculum is, in turn, powered by our 3D Advantage Change Process methodology. Together, they optimise each stage of the customer’s Buying Cycle to move the dial on your key revenue and margin metrics, delivering growth and sustainable competitive advantage.

Choosing a partner to drive sales improvement is challenging.

Many sales training companies look and sound similar, but they are not. Imparta is known within the industry for driving genuine competitive advantage in sales, and sales through service.

Richard Barkey

Imparta Founder and CEO

Richard Barkey

Here are some of the decision criteria that we hear from our clients:

Research-based Sales Methodology

Imparta’s 3D methodology is at the leading edge of modern selling, based on more than 20 years of sales research and experience working with global sales teams. Our modular curriculum drives your key metrics around the whole customer buying cycle, and is tailored to a variety of sales and service roles.


All of our content is designed to be contextualised to your specific business and challenges. Our learning designers and subject matter experts can also create fully customised programmes if required.

Flexible Pricing

We offer a range of pricing models, from pay-as-you-go workshops and eLearning, to enterprise licences for full Sales and Service Academies. We also offer our unique Training as a Service (TaaS) model – a simple annual fee per person that includes our full training curriculum and a package of setup, consulting and training days. Allowing you to deliver results, instead of worrying about your budget.

Global Reach

Imparta has over 150 trainers and associate trainers around the world, and have the people, capabilities and processes to design centrally, but deliver the change process locally.

Making it Stick

Getting salespeople to adopt new skills is a journey, not an event, and many organisations (and training companies) do it badly. Imparta’s 3D Advantage Change Process delivers results, not just events. Ask about attending one of our 3D Advantage Change Process training sessions.


Imparta has been a technology pioneer for more than 20 years. Our own platform, the Virtual Sales Academy is a powerful Academy Management System, but our content can also be hosted in your LMS and CRM. We also work with a number of technology partners and can help you to select and integrate the best platform for your needs.

Measured, Sustainable Results

We are completely committed to meeting our clients’ business objectives – in a way that is sophisticated and efficient. Every client has a dedicated Client Service Team, which will include development, delivery, project management and logistical expertise.

The Personal Touch

Not all sales training partners are equal. We live and breathe our clients’ success, and each client has a Client Director, a Principal Consultant supported by a Client Success team, and a Project Manager. We are one of the most trusted vendors in our space for a reason.

Trainer Quality

We have a global bench of the highest quality trainers – practitioners with a flair for facilitating the learning process. We monitor quality on an ongoing basis, and our Trainer Immersion sessions ensure they are up to speed with your business and challenges. We also offer Train the Trainer services so that your experts can run our programmes.