Imparta
Sustainable revenue growth
in a challenging world
Imparta's unique, AI-enhanced training ecosystem
transforms and sustains performance
in Sales and Customer Experience
See why Imparta is the experts' choice
A Better
Sales Methodology
“We keep missing sales targets, no matter what we try.”
You’re not alone. Even experienced teams struggle with outdated methodologies, gaps in mindset and skill, and linear sales processes that don’t match the customer’s reality.
Imparta’s modern, research-based methodology delivers situational agility. It equips all sellers to make sense of the buying situation, choose the right approach, and deliver results.
Make sense of the complex, nonlinear buying journey
Choose the right sales strategy for each situation
Execute skillfully, balancing Insight, Influence and Trust
Agile Sales Enablement
Salespeople resist change, and business priorities evolve.
Our AI-powered change process delivers genuine, continuous improvement at scale and adapts quickly to new challenges.
AI-Powered Sales Technology
Sales technology too often gets in the way, and vanilla AI is bad at selling.
We offer sales-aware AI and modular technology to augment and enhance performance, wherever needed.
i-Coach helped me to figure out a complex sales issue on a live account. It was incredibly insightful and far beyond what I could do with ChatGPT
Sales LeaderIt’s in another league compared to ChatGPT and Copilot!
Marketing ManagerThis is the magic bullet for AI in sales
SalespersonThis is really, really impressive
SalespersonI am extremely interested in what you are doing
Senior Learning LeaderIT IS BRILLIANT!!
Account Manager
A Complete, Customisable
Skills Library
“We have a learning library, but it’s too generic to have any impact.”
“Our sales training is a patchwork of misaligned content."
Under-resourced in-house teams often face a choice between generic, off-the-shelf learning libraries, and inflexible specialist training firms.
Imparta’s comprehensive, customisable, multi-format and multi-award-winning training library covers 180+ skills across Sales, CX, Management and Leadership, at all levels, and all sales environments from B2C to B2B, Channel and Enterprise.
AI-Powered Enablement & Continuous Improvement
“We’ve invested in training, but it didn’t stick.”
Salespeople resist change, and any impact fades over time. Managers are often overloaded, and disconnected from the change. GenAI should help, but generic AI doesn’t understand how to sell.
At Imparta, we don’t see training as an event. Our global team of experts, together with our specialised AI, help you assess, develop, coach, and continuously improve sales capabilities at scale.
Programmes covering the whole Buying Cycle
A sample of the many clients who trust us
Significant performance impact
Xylem partnered with Imparta to design and roll out a Sales Academy Programme to over 500 members of their US and European sales team. We have recorded over £12M return on our investment and continue to work with Imparta to expand skills across our service community, as well as extending the sales training programme for new starters who join our growing sales force.
We have worked with Imparta not only to deliver a brilliant and effective training programme, but also with our sales enablement teams to reinforce and drive adoption of new skills by integrating access to digital learning, and training materials through our CRM platforms. This helps to ensure our sales force we well equipped to help reach our ambitious business objectives towards growth and digital transformation over the years to come
Anne-Fleur Wanders, HR Director, NL-Lux & HR Project Leaders Europe at Xylem
Books
SALES MANAGEMENT CODE
Learn a simple yet powerful framework for ensuring field execution is aligned to organisational goals.
AGILITY CODE
Learn how the highest performing sellers embrace situational agility to win more sales.
CRUSHING QUOTA
Examine a simple yet powerful framework for coaching the right things, in the right way, at the right time to drive more of your sellers to quota.
Future-Proof Your Sales Training with Situational and Organisational Agility
Business Acumen and Selling to the C-Suite - Critical skills for senior salespeople
Imparta acquires VantagePoint Performance
Insights straight to your inbox
