1.1 Imparta

A definitive methodology, powering a complete, modular curriculum. Agile team development through a subscription model, plus the tools to make change stick. Delivered globally, with local context, using our platform or yours.
AI Hand

Introducing .
Enterprise-level sales coaching.

Supercharge sales performance with on-demand access to the world’s first expert Sales AI coach, fluent in all aspects of sales, sales management and leadership, and powered by Imparta’s complete, award-winning, research-based curriculum.

i-Coach helped me to figure out a complex sales issue on a live account. It was incredibly insightful and far beyond what I could do with ChatGPT
Sales Leader

It’s in another league compared to ChatGPT and Copilot!
Marketing Manager

This is the magic bullet for AI in sales

This is really, really impressive

I am extremely interested in what you are doing
Senior Learning Leader

Account Manager

Top 20 Company

Imparta is proud to be named a Leader in the Gartner® Magic Quadrant™ for Sales Training Service Providers

Top 20 Company
Selling Power
Selling Power
Learning Performance Institute 2023
Forbes Member
Brandon Hall Awards
Learning Impact Awards
Institute of sales professionals

3D Sales Agility™

Make sense of the customer journey and elevate sales performance with Imparta’s AI‑enhanced agile ecosystem.




A definitive methodology

The sales training industry is all about the next big idea. But 25 years of research have revealed three fundamental dimensions of selling that never go out of fashion:


These three dimensions underpin every skill in Imparta’s agile, customer-centric sales methodology. The result? Growth in revenue, profit, and cashflow.

Sales Leadership 3D Advantage Coaching Commercial Acumen Deal Coaching Business Acumen Negotiation Customer Experience Creating Client Value Sales Management Core Sales Account Management Customer Success Renewals Prospecting 3D Advantage Model 3D Advantage Model

A complete, modular curriculum

Imparta offers two award-winning curricula covering Sales and Customer Experience (CX). These practical, comprehensive methodologies cover the entire customer Buying Cycle, and include courses at Core, Advanced and Manager levels. There are over 100 modules, each available in virtual, trainer-led and eLearning formats, along with reinforcement and application tools.

Agile team development through a subscription model

Procuring new courses as you need them slows you down, increases costs, and creates a patchwork of methodologies across your team.


An annual fee per user gives you access to the whole curriculum, as needed, for around the cost of a single course each year. Even trainer days can be bought on subscription, allowing you to budget ahead and respond quickly as your markets change.

The tools to make
change stick

Even a world-class sales methodology won’t help, if the new skills don’t stick.

We give you the tools and support you need to build the capabilities of your front-line teams in five essential ways: Courses, Campaigns, Competencies, Context and Curiosity. L&D teams and even individual users can create their own playbooks, combining your existing content with over 1,000 micro-learning assets.

Delivered globally, with local context

We work with companies across the globe, drawing on over 100 facilitators around the world and our in-house translation team. Whether working in-person, virtually or through e-Learning, or training your own trainers, we have the people and processes to power a consistent, central approach, while delivering change locally.

Our platform, or yours

Imparta’s i-Coach® platform is an award-winning LMS/LXP that powers each of the 5C use-cases for front-line capability building. It also integrates natively into Salesforce, providing you with application tools and learning in the flow of work. Or you can deploy the entire 3D Advantage® Curriculum using your own platform.

You’ll be in good company

Xylem partnered with Imparta to design and roll out a Sales Academy Programme to over 500 members of their US and European sales team. We have recorded over £12M return on our investment and continue to work with Imparta to expand skills across our service community, as well as extending the sales training programme for new starters who join our growing sales force.

We have worked with Imparta not only to deliver a brilliant and effective training programme, but also with our sales enablement teams to reinforce and drive adoption of new skills by integrating access to digital learning, and training materials through our CRM platforms. This helps to ensure our sales force we well equipped to help reach our ambitious business objectives towards growth and digital transformation over the years to come

Anne-Fleur Wanders, HR Director, NL-Lux & HR Project Leaders Europe at Xylem

£12M return on investment

We couldn’t find one, complete digital solution in the market that would achieve our goals for our new hires. So we asked Imparta to help us reimagine digital sales training. The programme has been incredibly well received, particularly the interactivity of the sales simulations and the multiple learning mediums that appeal to our millennial learners. It’s really scalable, and we’ve projected savings of $1 million in 3 years.

Director – Commercial Sales Acceleration

$1M in cost saved through deployment of Virtual Sales Academy®

Imparta create value at every opportunity, are always mindful of our needs and always deliver on their promises. 

Head of Telefónica Sales Academy

$530M incremental revenue attributed to Sales Academy training

Imparta surpasses all of my expectations of what a learning provider is, because they simply are more than that. Imparta puts your company’s needs first and foremost, and comes up with ideas and programmes with a lot of creativity, knowledge and experience which anticipates and uncovers your real needs and drives success within our business.

Learning & Development Director

Granted our products have changed, our strategy has changed, but an important part of changing that strategy has been applying CCV. Market share in our sector has increased 30% which represents $200m increase in sales.

District Manager

30% increase in market share in key segments

We continue to be enormously impressed by what Imparta is capable of. You have been absolutely tireless, and your support and presence at all stages has meant that we have been able to feel totally confident in the outcome of this project. Our people without exception have left these sessions with a mixture of wonder, admiration and amazement. Quite a few have been involved in similar projects on behalf of some of our biggest clients, and they have not seen anything like this. 

Chief Learning Officer

$40M of revenue within six months of training

As a partner they have been great. It has real long term viability and we’ve made great progress building on the strong foundations thanks to the Driving Customer Satisfaction programme.

Chief Operations Officer

Working with Imparta has been a great experience. The team is agile, customer-focused and has a can-do attitude. We have worked together in a true partnership, operating as a team to develop incredibly high levels of engagement for the programme across our business, our leaders and our salespeople. The project management of the programme has been tight, allowing us to deliver the programme quickly and to great effect.

HR Business Partner

28.4% increase in pipeline value

Having reviewed a number of potential partners, Imparta were chosen due to their bespoke approach to content creation and delivery, as opposed to off-the-shelf material. Through working with Imparta, we have embedded a single, customer-centric sales methodology across all our sales channels that has delivered a common language and approach to consultative solution selling –all resulting in fantastic ROI. I would highly recommend Imparta for sales development programmes.

Sales Academy Manager

89.2% increase in conversion rate

  • 10+ languages our programmes can be delivered in
  • 20+ years as a top sales training provider
  • 100+ organisations we’ve delivered training for
  • 40+ programmes available

Latest Insights

Latest News