The 3D Advantage™ Change Process
To change sales behaviour, think like a salesperson.
Getting salespeople to adopt new skills is hard. Many organisations (indeed many sales training companies) fail because they treat skill development as a training event, instead of a change process.
Our new insight is that to really succeed, sales leaders, enablement professionals and L&D teams need to think of salespeople as customers of that change process.
In this white paper we explore:
- The three dimensions of sales performance improvement
- The change journey
Complete the form below to download the white paper.