Sales Training

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Imparta Sales Training

Identify and address sales skill gaps as they emerge.

Transform Performance in Sales and Customer Experience.

Imparta is a global leader in performance improvement for customer-facing teams, including sales and account management, negotiation, business acumen, customer success, customer experience, and sales management and leadership. The modular Imparta ecosystem includes three elements, developed over 25 years of research and experience with leading global organisations.

Whether you need to plug a gap in your existing training, provide self-paced learning, or build an entire Sales, CX or Leadership Academy, we offer full support for virtual and in-person training, eLearning and JIT learning, plus deal coaching and an agile change process proven to make the improved performance stick.

Imparta Ecosystem

sales training

Agile Sales Methodology

Imparta’s research-based sales methodology equips sales professionals at all levels to adapt to each buying situation and to execute in a highly effective way, balancing Insight, Influence, and Trust.

sales courses

Agile Change Process & Deployment

Our agile change process and deployment model deliver the right training, at the right time, at a global scale, in a variety of formats, and in a way that sticks.

sales training technology

Sales Technology

Our powerful, modular software includes an advanced LXP (i-Coach®), an assessment engine, and CRM-based application tools enhanced by AI.

3D Advantage Sales Curriculum

A Complete, Modular Sales Training Curriculum

Our award-winning 3D Advantage® sales training curriculum is a complete, modular methodology covering the entire customer Buying Cycle.

These sales training courses contain over 100 modules, each rigorously developed using the latest research into sales, psychology, behavioral economics, and decision strategy. Use the sales courses as-is, or swap modules in and out to suit the needs of each role. React swiftly as new learning needs emerge, and allow individual team members to explore the full sales training curriculum, just-in-time.

Each module is available in virtual, trainer-led, and eLearning formats, along with reinforcement and application tools. Use our advanced learning experience platform or your own. Subscription models also include professional service days to use for consulting, customizing, train-the-trainer, or virtual or in-person delivery.

Sales Training Programs

There are courses at three levels:

advanced programmes

Advanced Programmes

The 28 skills that drive revenue growth and retention, from sales prospecting to pitching, and negotiation.


Creating Client Value


Customer Success/Renewals

Account Management

core programmes

Core Programmes

The foundations of sales success, from early tenure sales skills to commercial and business.

Core Selling Skills

Commercial Acumen

Customer Experience

Business Acumen

management programmes

Management Programmes

A full suite of programs to hone the skills of your sales leaders and managers, from strategy through to coaching and performance management.

Deal Coaching

Sales Leadership

Sales Management

Sales Coaching

You’ll be in good company

We couldn’t find one, complete digital solution in the market that would achieve our goals for our new hires. So we asked Imparta to help us reimagine digital sales training. The programme has been incredibly well received, particularly the interactivity of the sales simulations and the multiple learning mediums that appeal to our millennial learners. It’s really scalable, and we’ve projected savings of $1 million in 3 years.

Director – Commercial Sales Acceleration

$1M in cost saved through deployment of Virtual Sales Academy®

Imparta create value at every opportunity, are always mindful of our needs and always deliver on their promises. 

Head of Telefónica Sales Academy

$530M incremental revenue attributed to Sales Academy training

Imparta surpasses all of my expectations of what a learning provider is, because they simply are more than that. Imparta puts your company’s needs first and foremost, and comes up with ideas and programmes with a lot of creativity, knowledge and experience which anticipates and uncovers your real needs and drives success within our business.

Learning & Development Director

Granted our products have changed, our strategy has changed, but an important part of changing that strategy has been applying CCV. Market share in our sector has increased 30% which represents $200m increase in sales.

District Manager

30% increase in market share in key segments

We continue to be enormously impressed by what Imparta is capable of. You have been absolutely tireless, and your support and presence at all stages has meant that we have been able to feel totally confident in the outcome of this project. Our people without exception have left these sessions with a mixture of wonder, admiration and amazement. Quite a few have been involved in similar projects on behalf of some of our biggest clients, and they have not seen anything like this. 

Chief Learning Officer

$40M of revenue within six months of training

As a partner they have been great. It has real long term viability and we’ve made great progress building on the strong foundations thanks to the Driving Customer Satisfaction programme.

Chief Operations Officer

Working with Imparta has been a great experience. The team is agile, customer-focused and has a can-do attitude. We have worked together in a true partnership, operating as a team to develop incredibly high levels of engagement for the programme across our business, our leaders and our salespeople. The project management of the programme has been tight, allowing us to deliver the programme quickly and to great effect.

HR Business Partner

28.4% increase in pipeline value

Having reviewed a number of potential partners, Imparta were chosen due to their bespoke approach to content creation and delivery, as opposed to off-the-shelf material. Through working with Imparta, we have embedded a single, customer-centric sales methodology across all our sales channels that has delivered a common language and approach to consultative solution selling –all resulting in fantastic ROI. I would highly recommend Imparta for sales development programmes.

Sales Academy Manager

89.2% increase in conversion rate

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