News
Imparta Named a Top Sales Training Company in 2025 by Selling Power
May 2025 | News
Imparta is pleased to announce it has been included on Selling Power’s Top Sales Training Companies 2025 list.
According to Selling Power publisher and founder Gerhard Gschwandtner, quality sales training remains paramount to B2B sales success. “As the economy enters a period of stock market ping pong and tariff turmoil, along with the continued AI disruption within the B2B sales landscape, having an effective and forward-focused sales organization is critical to maintain revenue growth. Partnering with the best sales training companies will help ensure your team’s success.”
All companies on the list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions, and their company’s unique contributions to the sales training marketplace.
Richard Barkey, Founder and CEO of Imparta, said, “We are thrilled to be recognized once again among Selling Power’s Top Sales Training Companies. This recognition underscores our commitment to empowering sales teams to not only perform but to adapt, scale, and thrive in a rapidly changing environment.
Many sales organizations face the same challenges of disconnected platforms, training that fails to drive lasting behavior change, and AI tools that lack sales context. To achieve meaningful results, sales leaders must unify technology, methodology, and behavior.
While others are just beginning to deploy AI sales coaching solutions, Imparta has been a pioneer in driving AI-powered sales impact, launching i-Coach AI back in 2023. Today, AI is fully integrated across our unique sales ecosystem, which includes our award-winning sales methodology, a comprehensive library of over 180 skills, and AI-driven enablement. At Imparta, we integrate where others are fragmented, training salespeople and AI agents to work together to deliver a scalable, high-impact sales experience that drives measurable and sustained results.”
The main criteria used when comparing applicants and selecting the companies to include on this year’s list were:
- Depth and breadth of training offered
- Innovative offerings (specific training courses, methodology, or delivery methods)
- Contributions to the sales training market
- AI impacts and integrations
- Strength of client satisfaction and overall client feedback
Selling Power magazine editors say CROs, sales VPs, and sales enablement leaders can leverage this list to find the right sales training partner to help salespeople succeed during social distancing and remote working. See the Selling Power Top Sales Training Companies 2025 list.
Listen to a recent interview between Richard Barkey and Gerhard Gschwandtner as they discuss what it really takes to improve sales performance at scale, from behaviour-shifting AI to embedding best practice and building a unified enablement strategy. Watch the video.
About Selling Power
In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as the leading AI sales newsletter. Selling Power is a regular media sponsor of the Sales 3.0 Conference, which is attended by a total of more than 4,500 sales leaders each year.
If you would like to discuss any of the topics above or Imparta’s offerings, please contact us or call directly on +44 (0) 20 3743 3021 for our UK office, or +1 (516) 595 0020 to speak with our team in the US.
