Protecting Revenue Against Uncertainty

Using strategy and metrics to safeguard your business

Whatever your views on the global political situation, one thing is hard to deny: we are living in a time of unparalleled economic uncertainty. The Global Economic Policy Uncertainty Index is close to the highest it has ever been, and if you’re not already discussing how to deal with increasing VUCA (Volatility, Uncertainty, Complexity and Ambiguity), you probably should be.