The Ultimate RFP Guide for Sales Transformation

Most sales training RFPs fail before they begin.

Not because procurement teams lack discipline or intent, far from it.

The problem lies in how we define value: we ask vendors what content they offer, not how they’ll change behaviour. We ask about coverage, not consistency. And in a market flooded with AI claims, we often can’t tell the difference between real enablement and slick automation.

That’s why we created this guide.

It brings together years of insight into what really drives sales performance: buyer-aligned methodology, embedded reinforcement, manager enablement, and behavioural coaching powered by real AI.

Whether you’re in procurement, enablement, or L&D, this toolkit will help you ask better questions, identify the right partners, and deliver measurable business impact—not just training events.

At Imparta, we’ve helped global organisations turn enablement into a strategic lever for growth. I hope this guide helps you do the same.

Complete the form to access Imparta’s practical toolkit to help procurement, enablement, and L&D teams select training partners who drive measurable impact.

Complete this form to access AI in Life Sciences Sales Whitepaper