Leveraging Sales-Aware AI at Scale

GenAI is a genuinely transformative technology that no sales organisation can ignore. At the same time, generic AI is actually very bad at selling. It can save time, but you won’t get a competitive edge by summarising calls and writing bland emails in bulk.

So how can you unlock the true potential of GenAI?

Join Richard Barkey, Imparta’s Founder and CEO, to explore the real AI advantage — what happens when you equip AI with 1.5 million words of research covering every aspect of sales, sales management and leadership, plus insights into your own products and services… and then deploy it in multiple ways that help salespeople to do their job better.

Richard will explain how to deploy this sales-aware AI to drive sales performance through AI skills assessment and learning curation, call simulators for training and pre-call practice, AI support for account and deal planning, and expert AI coaching (both on-demand and proactive).

The webinar will give you clear and actionable insights around:

• The impact of sales-aware AI —for example, “traditional” AI call assessments vs. those based on AI competency analysis.
• How to use sales-aware AI to augment and enhance sales skills across the entire buyer’s journey.
• How AI can deliver the benefits of sales coaching even when coaching culture and practice is lacking in your team.
• How embedding realistic skills practice into sales training and call planning improves team performance.

Speaker

Richard Barkey
Founder and CEO of Imparta