Imparta named a 2024 AI in Training Watchlist Company by Training Industry, Inc.


Training Industry, the leading research and information resource for corporate learning leaders, has included Imparta as a 2024 AI in Training Watchlist Company – the only sales training company to be included in either the watchlist or the top 20 list.

Selection to the 2024 Training Industry Top AI in Training Companies lists was based on the following criteria:

  • Breadth, quality and advancement of AI features, capabilities and analytics.
  • Presence, innovation and impact within the AI training market.
  • Client and user representation.
  • Business performance and growth.

“The first ever 2024 AI in Training Watch List represents a unique and emerging set of companies that provide strong and capable AI-powered products and solutions,” said Tom Whelan, director of corporate research at Training Industry, Inc. “These companies offer engaging AI-powered solutions such as immersive content creators and translation tools to deliver and support their clients’ business and learner needs.”

Richard Barkey, Founder and CEO of Imparta, said, “We are thrilled to be listed by Training Industry for our work in applying AI to sales enablement, highlighting our leading position in the sales training space. Generic AI is great at tasks like summarising calls, but doesn’t understand the nuances of selling. As a result, we have created a full set of AI tools that leverage our comprehensive, state-of-the-art sales IP to deliver use-cases from personalised coaching and role-playing scenarios to detailed call assessments. Together with our expertise in training, they deliver genuine competitive advantage for sales teams, making salespeople more effective in a way that feels natural and supportive. A huge thank you to the internal team and the clients who have been involved with our work in this area.”

In today’s rapidly evolving market, companies are increasingly turning to artificial intelligence (AI) to enhance sales effectiveness and adapt to customer volatility. However, many organisations find themselves at a crossroads, struggling to effectively integrate AI into their sales strategies. The challenge lies not only in the adoption of AI technology but in leveraging it in a way that aligns with dynamic market conditions and the ever-changing needs of customers. Despite the potential of AI to transform sales processes, the practical application remains a complex puzzle for many businesses as they seek to harness its power to drive real, measurable improvements in sales performance.

If you’d like to see our methodology-aware AI coaching, roleplays, and call assessments in action, please contact the team at to arrange a demo/call.

View the 2024 Top AI in Training Companies

About Training Industry, Inc.

“We make connections.”™ Our company has a passion for making connections. We cultivate high-value conversations for select solution providers and with our highly engaged community of corporate learning and development leaders and decision-makers. These conversations benefit the entire training industry by surfacing challenges, sharing innovations and communicating rapidly evolving best practices.

Training Industry is the most trusted source of information on the business of learning. Our authority is built on deep ties with more than 450 expert contributors who share insights and actionable information with their peers. Training Industry’s courses, live events, articles, magazine, webinars, podcast, research and reports generate more than 10 million industry interactions each year, while the Top 20 Training Companies Lists help business leaders find the right training partners.