i-Coach AI

i-CoachAI® delivers personalised sales enablement at scale, combining a deep understanding of selling best practices and your own data, with a wide set of AI use-cases to enhance human performance.

GenAI is one of the few genuinely transformative technologies in our lifetimes, and one that no sales organisation can ignore.

But out of the box LLMs such as ChatGPT (or those embedded in most enablement platforms) lack a nuanced understanding of sales best practice and are not optimized to drive behaviour change among salespeople.

i-CoachAI, by contrast, is fluent in all aspects of sales, account management, negotiation, customer success, commercial and business acumen, sales management and sales leadership. And it is designed to fit your team’s daily routine, providing personalized sales enablement at scale.

At Imparta, we assess AI in the same way we do salespeople: Using the three dimensions of Insight, Influence and Trust.

Most LLMs are good at providing insight but relatively low on influence and trust.

Deep research functions are more trustworthy, but they still fail to influence seller behaviour.

Conversation Intelligence tools are set up to influence seller behaviour, but they often lack insight into what is really going on in a sales call.

i-Coach AI, with its deep and ‘front of mind’ understanding of sales and related disciplines, and its wide range of sales use-cases, is designed to perform better on all three dimensions.

i-Coach AI is powered by our IP… and yours

Combining our research & IP with your information brings deep expertise to your teams.

i-Coach AI matches the way your salespeople work

i-Coach AI supports realistic AI avatars for an emotional connection to every coaching interaction and roleplay. We also support text-based interactions for more structured tasks, as well as voice mode. i-Coach AI is available on desktop and mobile across your tech stack, from our LXP to your own, Salesforce and MS Dynamics, and collaboration tools such as Teams.  

i-Coach AI covers all aspects of enablement

i-Coach AI supports multiple use-cases around the change process. It closes the loop with training, and can be integrated with other systems to ensure a consistent view of sales performance.

Measurable and Actionable

The use of i-Coach AI is incorporated into our dashboards, providing insight into what people are working on, their skill levels, and the impact that your enablement work is having.  

Awards & recognition

'This year’s list emphasises AI products that function as agentic, standalone coaching tools, delivering real-time feedback, proactive learning nudges, and intelligent development paths without requiring continuous human oversight. Companies were selected based on the scope and quality of their AI solutions, brand presence, innovation, client impact, and business performance.'

2025 Top AI Coaching & Learner Support Tools Companies

‘Empowering sales teams with AI sales coaching solutions transforms potential into performance, turning data into insights and insights into success. In the age of intelligent sales coaching, the future of sales is not just about closing deals—it’s about opening doors to limitless possibilities.’

Top AI Sales Coaching Solutions 2024 

‘The groundbreaking approach of Imparta’s i-Coach AI system brings a new level of intelligence to sales learning experiences. The use of a multi-level RAG system was a key differentiator, offering a depth of expertise that off-the-shelf solutions simply couldn't match. This custom-built system proved to be a game-changer, aligning training with the real-world demands of sales teams in ways that were both immediate and impactful.’  

Bronze, Best use of AI in learning

‘An excellent application of AI; building on established proprietary training methodologies, models and data to meet a very real need. This form of on-demand real-time coaching, which integrates into the context of the user and adapts to them, is exactly the direction that AI should take learning in. An excellent product.’

Silver, Most innovative new learning technologies product