i-Coach AI

i-Coach AI® is a fully agentic AI system, powered by Imparta’s sales expertise and your own data sources to provide personalised, proactive revenue enablement at enterprise scale. 

PERSONALIZED

i-CoachAI gets to know the user.

It understands the user’s role, context, goals and strengths, and remembers past discussions.

It looks for patterns, and delivers deeply tailored coaching, training, insights, roleplays and more.

PROACTIVE

i-CoachAI is proactive.

It gets in touch to follow up on coaching conversations, driving accountability and results.

It proactively suggests ideas to front-line staff and managers alike, to help drive performance.

POWERFUL

i-CoachAI is incredibly powerful.

It draws on 1.5 million words of researched best practice across sales, service and management.

It also taps into your own data sources to deliver expert, adaptive support, coaching, and learning.

INTEGRATED

i-CoachAI is not another island.

It fits into your tech stack as an orchestrator (we offer text, voice and video avatar options)

Or it can be connected as headless agents to your existing AI and learning ecosystem.

At Imparta, we assess AI in the same way we do salespeople: Using the three dimensions of Insight, Influence and Trust.

Most LLMs are good at providing insight but relatively low on influence and trust.

Deep research functions are more trustworthy, but they still fail to influence seller behaviour.

Conversation Intelligence tools are set up to influence seller behaviour, but they often lack insight into what is really going on in a sales call.

i-Coach AI, with its deep and ‘front of mind’ understanding of sales and related disciplines, and its wide range of sales use-cases, is designed to perform better on all three dimensions.

The topics we cover

  • Prospecting (trying to get a sales conversation connect with someone within a new or existing customer).
  • New Business Sales or Opportunity Management (Initiating, identifying, selling, winning a sales opportunity).
  • C Suite Sales (selling to senior executives at larger corporations or divisions).
  • Negotiation (Negotiating a sales opportunity or other agreement).
  • Customer Success and Renewals (Implementing once a sale is made, driving customer success, or securing renewal).
  • Account Management (Managing an existing account relationship outside the scope of a specific opportunity).
  • Customer Service or Customer Experience (Dealing with a customer complaint, problem or issue, or other aspect of service, or selling in a contact centre or more transactional environment. Can be an inbound or outbound call).
  • Coaching (Informal or formal coaching of a team member, colleague or even a customer or partner).
  • Management (Relating to other aspects of managing people including hiring, performance management, motivation, etc.).
  • Leadership (Leading people, processes or the overall plan, including designing and adapting the overall sales and channel strategy, marketing, decision-making, and designing the organization).
  • Hiring and interviewing (Talking to a job candidate to see if they are a good fit with a role, or to persuade a successful candidate to accept the role vs. their alternatives).
  • Other (A call that doesn't fall into one of those categories).

i-Coach AI matches the way your salespeople work

i-Coach AI supports realistic AI avatars for an emotional connection to every coaching interaction and roleplay. We also support text-based interactions for more structured tasks, as well as voice mode. i-Coach AI is available on desktop and mobile across your tech stack, from our LXP to your own, Salesforce and MS Dynamics, and collaboration tools such as Teams.  

Meet the Agents

Our agents are designed to drive continuous improvement around the change cycle 

Measurable and Actionable

The use of i-Coach AI is incorporated into our dashboards, providing insight into what people are working on, their skill levels, and the impact that your enablement work is having.  

Awards & recognition

'This year’s list emphasises AI products that function as agentic, standalone coaching tools, delivering real-time feedback, proactive learning nudges, and intelligent development paths without requiring continuous human oversight. Companies were selected based on the scope and quality of their AI solutions, brand presence, innovation, client impact, and business performance.'

2025 Top AI Coaching & Learner Support Tools Companies

‘Empowering sales teams with AI sales coaching solutions transforms potential into performance, turning data into insights and insights into success. In the age of intelligent sales coaching, the future of sales is not just about closing deals—it’s about opening doors to limitless possibilities.’

Top AI Sales Coaching Solutions 2024 

‘The groundbreaking approach of Imparta’s i-Coach AI system brings a new level of intelligence to sales learning experiences. The use of a multi-level RAG system was a key differentiator, offering a depth of expertise that off-the-shelf solutions simply couldn't match. This custom-built system proved to be a game-changer, aligning training with the real-world demands of sales teams in ways that were both immediate and impactful.’  

Bronze, Best use of AI in learning

‘An excellent application of AI; building on established proprietary training methodologies, models and data to meet a very real need. This form of on-demand real-time coaching, which integrates into the context of the user and adapts to them, is exactly the direction that AI should take learning in. An excellent product.’

Silver, Most innovative new learning technologies product