i-Coach AI – Brochure
Personalised, Agentic Sales Enablement for the Enterprise
Elevate e every salesperson, powered by research... and agentitic AI
i-Coach® AI is a fully agentic AI system, powered by Imparta’s sales expertise and your own data sources to provide personalised, proactive revenue enablement at enterprise scale.
PERSONALISED
i-Coach® AI gets to know the user.
It understands the user’s role, context, goals and strengths and remembers past discussions.
It looks for patterns, and delivers deeply tailored coaching, training, insights, roleplays and more.
PROACTIVE
i-Coach AI is proactive.
It gets in touch to follow up on coaching conversations, driving accountability and results.
It proactively suggests ideas to front-line staff and managers alike, to help drive performance.
POWERFUL
i-Coach AI is incredibly powerful.
It draws on 1.5 million words of researched best practice across sales, service and management.
It also taps into your own data sources to deliver expert, adaptive support, coaching, and learning.
INTEGRATED
i-Coach AI is not another island.
It fits into your tech stack as an orchestrator (we offer text, voice and video avatar options).
Or it can be connected as headless agents to your existing AI and learning ecosystem.
WHAT MAKES i-COACH® AI DIFFERENT:
- A powerful, proprietary agentic system that includes the ability to combine RAG and web searches, uses different LLMs to optimise different tasks and can run agents independently based on triggers such as CRM data, user follow-up requests or quarterly review cycles.
- The ability to provide a unified ‘single source of truth’ drawn from disparate silos, such as sales content, training data, account history and buyer signals (using MCP).
- A technical solution to providing access to a user’s complete chat history for the purpose of referring to previous conversations, looking for linkages, etc.
- A unique combination of AI and human change agents (managers, peers and our own coaches, trainers and consultants) to be more effective than either can be alone.
- i-Coach® AI enables sales professionals at all levels to address complex sales challenges, refine strategies and enhance overall sales performance within their flow of work in a way previously not possible. This leads to improvements in deal size, conversion rate, account penetration and overall sales effectiveness.
i-Coach® AI offffers natural coaching
i-COACH® AI SUPPORTS TEXT-BASED INTERACTIONS AS WELL AS VOICE MODE, AND ADVANCED AI AVATARS
i-Coach® AI offers flexible interaction modes, including text-based, voice and advanced AI video avatars, allowing users to engage in whichever format feels most natural and effective.
- Text Mode is good for quick queries, discreet use and easy reference to written output. Voice Mode provides a conversational experience with faster back-and-forth, useful for coaching on the move.
- Video Avatars create a more engaging, human-like experience. They help build rapport, hold attention and simulate real coaching conversations more effectively than text or audio alone.
Video avatars offer additional value:
- Increased engagement and emotional connection with a more human-like interface.
- More emotional impact and therefore learning from AI roleplays and conversational simulations.
- Accessibility for some users, where visual cues help understanding and retention
Meet the AI Agents
ANALYSIS & ASSESSMENT
Call Analyser
Identifies call type, generates insightful call reports, and evaluates user competencies and mindset to drive rapid improvement.
Email Analyser
Identifies the type of email, its goal and audience, and provides feedback to help achieve its goal.
Knowledge Tester
Generates a wide variety of question types to check understanding of best practices and/or product/service data.
Performance Analyser
Connects to your CRM and other tools to conduct a SWOT analysis on user performance and agree actions.
Team Optimiser
Helps managers look for issues and opportunities within the team, to plan time and optimise performance. (Coming soon).
LEARNING & ADVICE
Expert Advice
Provides insight on a wide range of topics, from best practices to products and accounts, depending on data connections.
Learning Planner
Analyses patterns of user engagement, knowledge, skill, and results to recommend learning and eLearning & pathways.
Role-player
Provides realistic simulations based on best practices, to deliver learning, assessment and call preparation tailored to each user.
Classroom Assistant
Provides on-the-spot user and roleplay support to make instructor-led training more effective and efficient.
Reflection Tool
Asks reflective questions to deepen learning, build self-awareness and improve long-term retention and application.
APPLICATION
Deal & Account Planner
Helps to assess deal/account situations, choose the best approach, and plan specific actions to grow revenue and margin.
Content Generator
Generates written content in collaboration with the user, based on the principles of Insight, Influence and Trust.
Creative Problem-Solver
Uses Imparta’s IDEAL problem-solving process and a wide range of practical creativity tools to resolve real-world issues.
Decision Supporter
Help users to make difficult decisions, including complex, multi-outcome, and rapid decision-making.
Live Call Advisor
Provides live insight and advice during customer calls to optimise sales performance in real-time. (Coming soon).
Coaching & follow-up
Adaptive Coach
Works with users to achieve their goals and address challenges, while empowering them to think for themselves.
Career Coach
Uses a wide range of tools to help users think about, and plan, their career development including role advancement.
Nudger/Follow-Upper
Drives accountability, reflection and learning by proactively asking questions and following up on user conversations.
Team Collaborator
Connects users to other team members who can support in specific areas, or themselves need support. (Coming soon).
Insight Generator
Scans a selected set of live feeds to look for insights of relevance to the user, then proactively suggests them. (Coming soon).
i-CoachAI is expert in
Forecasting & Territory Management
Prospecting & Lead Generation
New Business Sales
C Suite Sales
Negotiation
Customer Success and Renewals
Account Management
Customer Service and Experience
Call Execution Skills
Situational Sales Agility
Business Acumen
Commercial Acumen
Sales Coaching
Sales Management
Sales Leadership
Commercial Strategy
i-Coach® AI outperforms generic LLMs
ALL AI IS NOT EQUAL
At Imparta, we assess AI in the same way we do salespeople: Using the three dimensions of Insight, Influence and Trust.
Most LLMs are good at providing insight, but relatively low on influence and trust. Deep research functions are more trustworthy, but they still fail to influence seller behaviour. And Conversation Intelligence tools often lack insight into what is really going on in a sales call.
i-Coach AI, with its deep and ‘front of mind’ understanding of sales, and its wide range of proactive AI agents, is designed to perform better on all three dimensions.
i-COACH® AI DELIVERS SUPERIOR RESULTS TO ‘OUT OF THE BOX’ LLMS IN ALL COACHING SCENARIOS
At Imparta, we assess AI in the same way we do salespeople: Using the three dimensions of Insight, Influence and Trust.
Most LLMs are good at providing insight, but relatively low on influence and trust. Deep research functions are more trustworthy, but they still fail to influence seller behaviour. And Conversation Intelligence tools often lack insight into what is really going on in a sales call.
i-Coach AI, with its deep and ‘front of mind’ understanding of sales, and its wide range of proactive AI agents, is designed to perform better on all three dimensions.
FOR EXAMPLE:
Writing an email
- ChatGPT produces generic text; i-Coach® AI explores context, then plans messaging based on an understanding of the target audience and goals, and using Insight, Influence and Trust.
Tackling a challenge/opportunity
- ChatGPT gives bullet points; i-Coach® AI applies an expert coaching process that builds the user’s commitment to act.
Making a decision
- ChatGPT lists steps; i-Coach® AI identifies priorities, considers alternatives and guides through a structured decision process.
Roleplaying a conversation
- ChatGPT lacks depth and specific IP; i-Coach® AI conducts challenging, skills-based roleplays and provides detailed feedback.
Answering sales/negotiation questions
- ChatGPT offers generic bullet points; i-Coach® AI clarifies context, delivers expert insight and follows up to sustain engagement.
From fragmented, to frictitionless
HOW MOST AI IS EMBEDDED:
Individual AI apps are embedded separately into different systems in the tech stack (e.g. Salesforce, Teams, Gong).
Why is this a problem?
- Each app is tied to a specific platform or vendor.
- There’s no central coordination or shared context between them.
- Users must jump between interfaces and apps, which leads to a fragmented and inconsistent user experience.
- AI capabilities become siloed, reducing their impact and adoption.
HOW i-COACH® AI IS EMBEDDED:
i-Coach® AI solves the fragmentation problem by acting as (or integrating into) a single orchestrated AI layer.
- A single AI interface, available everywhere, becomes the front door for all AI interactions.
- An orchestrator (either Imparta’s or an existing enterprise AI orchestrator) to ensure all agents work together, sharing context and providing consistent, adaptive support wherever the user is working, who can connect to:
- i-Coach® AIagents, for methodology-aware enablement.
- Client-owned agents, custom to the business.
- Other vendor agents, e.g. Gong, Salesforce Einstein, or proprietary AI tools.
- A connected, multi-vendor AI architecture that is user-friendly and business-aligned.
Measurable and Actionable
The use of i-Coach AI is incorporated into our dashboards, providing insight into what people are working on, their skill levels, and the impact that your enablement work is having.
From fragmented, to frictitionless
HOW MOST AI IS EMBEDDED:
Imparta’s i-Coach® platform is an award-winning LMS/LXP that supports our Agile Change Process and each of the 5C use-cases for front-line capability building. It also exists as the i-Coach® Go Mobile app (available on iOS and Android), both platforms being accessible 24/7.
i-Coach® integrates natively into Salesforce, providing you with application tools and learning in the flow of work. We can provide Single Sign-on from your LMS, or you can deploy the entire 3D Advantage® Curriculum using your own platform.
Homepage:
Updates, community, upcoming tasks and ‘Ask me anything’ expert AI sales coaching
Content Library
Course flow
eLearning module with AI roleplays, user-defined simulators, etc.
Channels & Playlists
(Admin, user-generated, or recommended based on skills)
Data Insights & Reporting
Surveys, assessments & nudge questions
Event Manager
Business Impact of Agentic AI Coaching
BEHAVIOUR CHANGE
Individuals and managers alike typically begin to exhibit noticeable behavior changes within 4-6 weeks of engaging with AI coaching.
Continued interaction with agentic AI leads to deeper skill adoption and refinement over 3-6 months and beyond.
EXAMPLE USER FEEDBACK
““i-CoachAI is like Shazam — I know the tune, but it helps me remember the lyrics.”
“My colleague saw i-Coach and said ‘Give me that — I need it!’ That says a lot about its value.”
“The more you use it, the better it understands your style and delivers insights.”
“i-Coach roleplays are incredibly realistic.”
“This type of empowering coaching is totally different from what most AI does”
IMPACT MEASURES
The revenue increase directly attributed to our training and AI was $143k/year, per person submitting a success story.
This study of 8 Imparta clients corrected for other factors and was validated by client managers. The total revenue increase was $99m over 2 years.
TYPICAL ROI
i-Coach AI: $11m/year for 100,000 people. ($9 per person per month). Possible profit impact $191m:
- Productivity up by 0.5%: $45m
- Revenue up $140k (2k ppl): $123m @44% GM
- Increase av. price 0.1% (negotiation skills): $23m
Note that 0.5hr coaching per person per week would cost around $125m in new managers.
Security & Data Protection
INFORMATION SECURITY MANAGEMENT
Imparta is ISO/IEC 27001 certified, ensuring information security and privacy standards across the business.
ENCRYPTION
Storage Service Encryption (SSE) with AES-256 with TLS 1.2 (or higher) for encrypting data in transit.
CLOUD SECURITY
Imparta conducts self-assessments using CSA’s CAIQ to evaluate and enhance cloud security practices.
AUTHENTIFICATION
Imparta uses use SAML 2.0 for SSO.
- ISO27001 Certification: Imparta is ISO27001 certified, ensuring adherence to international best practices for information security management. This certification covers risk assessment, data protection, access control, incident management and continual improvement processes.
- Microsoft Azure Infrastructure: i-Coach® AI operates on Microsoft Azure’s cloud infrastructure, providing a secure environment with advanced encryption protocols, identity management features and compliance certifications. Azure complies with leading international and industryspecific compliance standards and legislation, including ISO 27001, SOC 2 and GDPR. All data within the Imparta Azure Secure Area is processed in accordance with Microsoft’s security commitments and subject to continuous monitoring, encryption and proactive risk management.
- General Data Protection Regulations (GDPR): Imparta ensures GDPR compliance through the lawful collection, processing and storage of personal data, supported by encryption, secure access controls, multi-factor authentication, regular audits and an established incident response process. Imparta will never train AI models on client data.
- Retrieval-Augmented Generation (RAG) System: The RAG approach allows i-Coach® AI to incorporate client-specific information without needing fine-tuning of the Large Language Model (LLM). This reduces risks associated with data exposure during model training or adaptation.
- Client Information Integration: While integrating client data such as CRM details or product/service information, Imparta ensures that this process respects data privacy norms by using secure APIs and encryption methods to prevent unauthorised access or leaks.
- Privacy-First Design Philosophy: The design of i-Coach® AI emphasises minimal data collection necessary for functionality while ensuring any gathered data is anonymised or pseudonymised where possible to protect user identities.
- User Consent Mechanisms: Users are informed about what data is collected and how it will be used within the platform. They have options to consent or opt-out of certain functionalities that involve personal data usage.
- Data Usage Transparency: Dashboards provide insights into AI usage statistics including topic coaching trends which can help identify new learning needs without compromising individual user privacy.
- Security Monitoring & Incident Response: Imparta employs continuous monitoring tools to detect anomalies in system usage patterns that might indicate security threats or breaches. A dedicated incident response team addresses any issues promptly according to established protocols.
- Third-party Audits & Assessments: Regular third-party audits are conducted to ensure compliance with evolving regulations and standards related to cybersecurity and privacy protection.
- Employee Training & Awareness Programmes: Employees handling sensitive information undergo regular training sessions focused on maintaining high standards of confidentiality and security practices in line with company policies.
- Adaptive Security Measures: As threats evolve, so do Imparta’s defences; adaptive measures are employed based on current threat intelligence reports from leading cybersecurity firms globally.
About Imparta
Imparta is a global leader in performance improvement for Sales, CX and Leadership. Imparta’s 25 years of research and experience with leading global organisations allows it to deliver:
- The skills to win: Imparta’s modern, research-based methodology equips sellers to make sense of each situation, choose the right response and deliver results
- Embedded at scale: Imparta’s expert designers, consultants and trainers help you assess, develop, coach and continuously improve sales capabilities at scale, globally, in local language.
- Powered by agentic AI: i-Coach® AI is an agentic solution that delivers proactive and personalised assessment, learning, coaching and task support for every user, integrated into your AI infrastructure.
Together, these elements allow organisations to assess, develop, coach, practice and continuously improve sales capabilities at global scale, while tracking results and adjusting as the team and markets evolve. They can be used to plug gaps in sales enablement, or to build an entire enablement solution.
AWARDS AND RECOGNITION
Imparta named a Leader in The Forrester Wave™: Sales Training Services, Q1 2025.
i-COACH® AI AWARDS
'This year’s list emphasises AI products that function as agentic, standalone coaching tools, delivering real-time feedback, proactive learning nudges, and intelligent development paths without requiring continuous human oversight. Companies were selected based on the scope and quality of their AI solutions, brand presence, innovation, client impact, and business performance.'
2025 Top AI Coaching & Learner Support Tools Companies
‘Empowering sales teams with AI sales coaching solutions transforms potential into performance, turning data into insights and insights into success. In the age of intelligent sales coaching, the future of sales is not just about closing deals—it’s about opening doors to limitless possibilities.’
Top AI Sales Coaching Solutions 2024
‘The groundbreaking approach of Imparta’s i-Coach AI system brings a new level of intelligence to sales learning experiences. The use of a multi-level RAG system was a key differentiator, offering a depth of expertise that off-the-shelf solutions simply couldn't match. This custom-built system proved to be a game-changer, aligning training with the real-world demands of sales teams in ways that were both immediate and impactful.’
Bronze, Best use of AI in learning
‘An excellent application of AI; building on established proprietary training methodologies, models and data to meet a very real need. This form of on-demand real-time coaching, which integrates into the context of the user and adapts to them, is exactly the direction that AI should take learning in. An excellent product.’
Silver, Most innovative new learning technologies product
FAQ's
WHAT IS AGENTIC AI?
Most AI tools wait for you to give them instructions. They’re helpful, but you have to tell them what to do each step of the way.
Agentic AI is different because it adds autonomy - it sets sub-goals, makes plans, takes actions and personalises its approach based on your context and preferences. i-Coach® AI uses an agentic architecture, where software agents understand context, adapt to you, decide the next best actions and execute them.
Normal AI is a helpful assistant you must direct, while Agentic AI is a proactive colleague or coach who figures out the best way to get things done.
WHAT IS AN ORCHESTRATOR?
Normal AI waits for instructions and typically handles one task at a time.
i-Coach® AI uses multiple agents, each with a specific role; for example, one might manage call analysis, another deal planning and another an adaptive coach. The orchestrator coordinates all of them, determining which agent should act, passing information between agents and ensuring everything works together smoothly to achieve the final goal. You interact with the orchestrator as your single point of entry, giving you access to the full capabilities of all agents without managing each one individually.
Think of normal AI as a personal assistant, while orchestrators are your point of contact to a whole team of experts working behind the scenes.
WHAT IS RAG?
Normal AI tries to answer questions directly, which can sometimes miss key facts.
i-Coach® AI uses a RAG (Retrieval-Augmented Generation) system to improve accuracy. When you ask a question, it first searches trusted sources, such as Imparta’s 1.5 million words of sales best practice, your organisation’s knowledge base or other vetted content and retrieves the most relevant information.
Think of normal AI as a smart guesser, while RAG is like a librarianplus- writer team: it checks the shelves first, then crafts a response using what it finds.