Selling with Generative AI

GenAI

Selling with Generative AI

Leverage AI to Supercharge Your Sales Team

GenAI is transforming the world of sales. But standard LLMs – or even the AI embedded in your sales tech stack – are not tuned to the nuances of selling, and sellers need new skills to use them well. Leaving the team to figure it out for themselves puts your competitive advantage at risk.

This course equips your teams to use a range of AI tools effectively. It will elevate every aspect of their sales approach, from prospecting to pitching, negotiating, driving adoption, and securing renewal.

It will build their understanding of how to make the most of GenAI in general, how to apply it well to sales issues, and how to manage the ethical and practical issues it raises. The course covers a range of AI tools that can be tailored to your own tech stack. It will help sales professionals to use AI to:

Analyse opportunities and accounts, deepening their understanding of industries, accounts, and stakeholders and increasing pipeline and deal size.
Make strategic selling decisions, including assessing the customer buying situation, choosing the best sales approach, and planning what to do to maximize the chances of success.
Execute sales motions well, by planning communications, role playing key meetings in advance, debriefing and assessing skills, and identifying learning resources to further their personal development.

Course Overview

This course focuses on integrating Generative AI tools into everyday sales workflows, ensuring sustainable workplace behaviour changes and tangible business outcomes. Through interactive simulations and collaborative application, participants will emerge as AI-driven sales professionals, able to improve the quality of their strategic selling actions while reducing the time and effort required to complete non-strategic tasks.

Key training topics include:

Why AI: Embrace AI as a powerful tool for gaining a competitive edge, and create practical strategies for applying Generative AI to address individual sales challenges.
Prompt Mastery: Craft effective AI prompts, avoid typical mistakes, use proven templates, assess AI responses and iteratively refine prompts.
Context management: Discover how AI interprets and fulfils user queries with its training data, options to enhance its default context, and a multi-step prompting system to fully align AI responses with the sale.
AI for complex sales: Use Imparta’s Buying Cycle to guide the selection and use of AI tools, experiment with Imparta’s sales-aware AI coaching app, and develop sales plays fully aligned with your customer.
Responsible AI Practices: Understand AI’s limitations and biases, identify risks relevant to your use of AI, and develop effective mitigation strategies to ensure that AI is used safely and effectively.

Impact

Our Generative AI Training Programme will elevate your frontline salespeople’s performance, enabling them to work smarter, not harder. They’ll gain the skills and confidence to seamlessly incorporate AI into their daily sales processes, allowing them to focus more on strategic selling and less on time-consuming tasks.

The business impact on your organisation will include:

Increased productivity and resource optimisation (self-coach, build autonomy, and foster ongoing skill development)
Improved key sales metrics (accelerating sales cycles, boosting win rates, achieving larger deal sizes)
Customer satisfaction (proactive engagement, personalized communication, efficient follow-up)

Secondary benefits include:

Enhanced tech literacy (comfort and fluency with AI tools and technologies)
A culture of innovation (Design Thinking, collaboration, and a commitment to continuous improvement)

Who is it For?

This course is designed for sales teams involved in new business development, account management, customer success, or any growth-focused roles.

It is also valuable for sales managers, and adjacent roles such as marketing and sales support.

Formats and Duration

The programme is part of Imparta’s modular curriculum. It is available as:

eLearning (complete modules, plus individual assets that you and your teams can embed into playlists).
Three experiential half-day virtual sessions, or a 1.5-day instructor-led workshop.
Modules that can be combined with other courses.

Application Tools

Participants will interact with custom AI chatbots explicitly built to enhance the target learning outcomes of each course module. Participants will also become fully fluent in using i-CoachAI, enabling direct application of competencies into their workflows during and after the course.