Imparta Named a Leader in Sales Training Services

March 2025 | News

Imparta Ltd., a global leader in performance improvement for customer-facing teams, has been named a Leader in The Forrester Wave™: Sales Training Services, Q1 2025.

The Forrester Wave™ provides an evaluation of the top providers in specific market sectors, based on a robust analysis of their current offerings and strategies. Forrester clients use this research to understand current market drivers, what’s influencing those drivers, and their competitive position. Based on Forrester’s rating of participant current offering and strategy, providers are arranged into one of three categories: Leaders, Strong Performers, and Contenders.

“We are honoured to be recognised as a Leader in the Forrester Wave for Sales Training and Enablement, one of only three companies to achieve this distinction,” said Richard Barkey, CEO and Founder of Imparta. “We believe this recognition reflects our commitment to unifying methodology, technology, and behaviour change into a seamless, AI-enhanced ecosystem. Sales teams today are held back by fragmented tools and training that don’t translate into execution. For us, this recognition from Forrester validates our approach—integrating where others are fragmented to drive measurable impact at scale, ensuring every sales interaction, whether human or AI-driven, is aligned with best practices and delivers real business outcomes. We are incredibly grateful to our clients for their trust and collaboration, and to the entire Imparta team for their dedication and innovation in making this achievement possible.”

Nigel Webb, Imparta’s Chief Revenue Officer, said “Being recognised by Forrester as a Leader in our industry is, in our opinion, a testament to the impact our team and our clients have made together in transforming sales training and enablement. We feel this distinction reinforces the importance of integrating AI, technology, and methodology to drive real business outcomes. We are excited to continue working alongside our clients to equip their sales teams with the skills, insights, and tools they need to succeed in 2025 and beyond.”

According to the report, “Imparta has differentiated in innovating sales training, particularly in using AI to improve training effectiveness. It has built a sales-focused AI trained on its selling knowledge and skills IP library.” The report goes on to state that “the company leans heavily on AI and supports more use cases than any other provider, including skills assessment, call summaries, call simulations, coaching, and opportunity support. Rather than teaching a single sales process, the company’s Agile Selling Methodology teaches sellers to assess the selling situation and select from trained selling approaches.”

For more information, access a complimentary copy of the report: https://imparta.com/resources/insights/imparta-named-leader-in-forrester-wave-2025/

If you would like to discuss any of the topics above or Imparta’s offerings, please contact us or call directly on +44 (0) 20 3743 3021 for our UK office, or +1 (516) 595 0020 to speak with our team in the US.

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