C-Suite Sales Insights, Spring 2025
Selling in 2025 is a high-stakes game of speed, intelligence, and adaptability.
AI is no longer something to think about next year — it’s already reshaping the way buyers and sellers operate. Yet, while 92% of companies plan to invest in AI within the next three years (McKinsey), only 1% consider themselves mature in AI adoption. And sales teams that fail to integrate AI-powered sales intelligence and personalised enablement risk falling 15% behind in quota attainment (Forrester).
Of course, how you adopt AI is as important as whether you do. Not all AI is equal. The AI embedded into sales platforms often lacks nuance, and multiple AI platforms create confusion. Success depends on AI that is tuned to the sales task, provides a single point of truth for your business, and enhances team performance rather than causing it to atrophy.
The C-Suite agenda in 2025 must also encompass macroeconomic uncertainty and potential trade barriers, which may change customer and competitor behaviour, even if your own business is unaffected. These and other factors have increased deal times and complexity, requiring what Gartner describes as a shift towards more adaptable sales models, tighter sales-marketing alignment, and streamlined seller roles. And as ever, your first-line managers are critical in creating an effective and efficient sales team.
These, then, are our Sales Game-Changers for 2025:
- Sales Aware AI: Deploying AI that understands how to sell.
- Beyond Insight: Using AI to influence seller behaviour.
- The Agility Imperative: Building an adaptive salesforce.
- Force Multipliers: Developing high-impact Sales Managers.
- A World of Shocks: Navigating tariffs and global trade disruption.
Complete the form to download this whitepaper and explore each of these game-changers in turn, backed by Imparta’s research and battle-tested approach to winning in 2025 and beyond.
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