i-Coach® AI adds Brandon Hall Gold to growing list of industry accolades in sales enablement.

December 2025 | News

Imparta’s pioneering i‑Coach® AI sales training and enablement platform has been awarded a gold for Best Generative AI Sales Enablement Technology by the Brandon Hall Group. Launched in 2023, i-Coach AI^® grew strongly in 2025, with the user base growing by 360% and AI session volume rising by 339%. In a management-validated impact study of 350+ sellers using i-Coach AI^® and Imparta training, clients reported a $146k annual revenue uplift per user, delivering 1,600% ROI.

Richard Barkey, Founder & CEO, Imparta, commented, “This recognition, in a busy and rapidly advancing field, shows that understanding sales and behavior change is key to delivering superior agentic AI sales enablement.

Much AI enablement is reactive, and lacking deep insight in the way it assesses, coaches and teaches key skills. And it often sits apart from the messy reality of pressured managers, time-poor salespeople, and complex buying processes.

i-Coach^® AI makes sellers better before a call – not smarter after it. Unlike tools that just train skills, or analyze what went wrong, it changes what happens next. It provides expert pre-call coaching and practice that improves outcomes. And post-call activities that build skill, not just dashboards.

It draws on our research-backed IP, analyses performance over time, initiates focused coaching, and connects that coaching to learning and enablement inside the tools teams already use. Our clients are seeing better commercial judgment, stronger sales capability, and measurable improvements in performance at scale.”

Following a formal briefing with the Brandon Hall Group, Claude Werder (Senior Vice President & Principal Analyst) published his findings in a new article titled, “How Imparta Built an AI Sales Coach That Changes Seller Behavior”, where he commented, “While competitors rushed to add chatbot interfaces, Imparta spent two years building agentic architecture, developing RAG systems grounded in proprietary research, and figuring out how to make AI genuinely proactive.”. “Early results suggest the bet is working. Organizations implementing i-Coach^® AI are seeing engagement levels far exceeding typical sales training technology adoption rates, driven largely by proactive agent functionality.”

The Brandon Hall Group’s Technology Excellence Awards recognize breakthrough solutions that enable smarter, faster, and more impactful HR and learning outcomes. Entries to the Brandon Hall Group Excellence in Technology Awards were evaluated by a panel of veteran, independent senior industry experts and Brandon Hall Group analysts and executives, based on criteria including fit to need, program design, functionality, innovation, and measurable benefits.

If you’d like to explore how i-Coach^® AI can sharpen commercial judgment, build durable sales capability, and deliver quantifiable performance gains across your sales organization, get in touch or visit the website to learn more.

About the Brandon Hall Group™

Brandon Hall Group™ is an independent research and advisory firm focused on learning & development, talent, and sales enablement. They support organizations through corporate advisory services, vendor research, and the Brandon Hall Group Institute™, and they are known for their long-running Excellence Awards program. Their analysts frequently benchmark emerging technologies and differentiate between marketing claims and architectures that truly drive capability development. To learn more about the Brandon Hall Group’s corporate offerings, please visit: https://brandonhall.com/corporate-offerings

If you would like to discuss any of the topics above or Imparta’s offerings, please contact us or call directly on +44 (0) 20 3743 3021 for our UK office, or +1 (516) 595 0020 to speak with our team in the US.