The Sales Agility Scorecard:
Assess Six Dimensions for Deal Success

The Sales Agility Scorecard is a practical self-assessment tool that helps sales organizations understand how they perform across six dimensions of agility. It is used to evaluate their ability to respond to changing buyer needs, market shifts, and internal challenges in complex deals.

The Sales Agility Scorecard improves sales outcomes by assessing buyer and commercial impact alongside five other agility dimensions. By rating 24 core behaviors, organizations gain a clear picture of strengths, gaps, and opportunities, helping them pivot strategies and execute more effectively to drive success in complex deals.

The Sales Agility Scorecard assesses six dimensions: outcomes, assess, choose, execute, enablers, and mindset. Together, these cover buyer and commercial impact, situational awareness, strategic flexibility, the 3D Advantage (3D CCV) in action, systems that support agility, and the resilience, responsibility, and rigor of the sales team.

The Sales Agility Scorecard evaluates sales team behavior by asking organizations to rate 24 core behaviors across six agility dimensions. This structured assessment reveals how effectively teams read situations, pivot strategies, and execute in the moment, highlighting where agility is strong and where development is needed.

Agility is crucial in complex sales because success depends on reading situations, pivoting strategies, and executing seamlessly in the moment. Without strong agility across the dimensions measured by the Sales Agility Scorecard, sales teams struggle to respond to changing buyer needs, market shifts, and internal challenges.

The mindset dimension of the Sales Agility Scorecard focuses on resilience, responsibility, and rigor. It examines how consistently salespeople take ownership, bounce back from setbacks, and apply disciplined thinking, which are essential for maintaining agility and performing effectively in complex, changing sales environments.

The enablers dimension in the Sales Agility Scorecard looks at systems that support agility. It considers how well organizational tools and structures help sales teams respond to changing buyer needs, market shifts, and internal challenges, underpinning their ability to assess, choose, and execute effectively.

Organizations can get started with the Sales Agility Scorecard by completing the form to access the tool and discover their Agility Score. They then rate 24 core behaviors across the six dimensions, gaining a clear understanding of current performance and where to focus for improved deal success.