March 2024 | News

Training Industry today announced its selections for the 2024 Top Training Companies™ lists for the Sales Training and Enablement sector of the corporate learning and development (L&D) market. Training Industry, the leading research and information resource for corporate learning leaders, prepares the Training Industry Top 20 report on critical sectors of the corporate training marketplace to better inform professionals about the best and most innovative providers of training services and technologies.

Selection to the 2024 Training Industry Sales Training and Enablement Companies lists was based on the following criteria:

• Breadth and quality of program and service offerings.
• Industry visibility, innovation and impact in the sales training market.
• Client and user representation.
• Business performance and growth.

Imparta’s Founder and CEO, Richard Barkey, said, “I am thrilled that Imparta has been included in the Top 20 Sales Training and Enablement Companies for the 14^th consecutive year. Achieving placement on this list for another year would not be possible without the trust and commitment of our wonderful clients and the creativity and diligence of the great people who make up the Imparta team.

The past four years have been turbulent for the sales profession. Imparta’s research shows that the top-performing salespeople throughout this period go beyond following a single sales methodology. Instead, they actively assess where the customer is in their buying journey, choose the right strategies to progress the sale, and execute brilliantly – balancing insight, influence and trust. They also monitor the situation and adapt their approach accordingly.

The Imparta ecosystem has been designed around these core characteristics of agile selling, which has allowed our clients to stay one step ahead of their competition and continue to grow despite the numerous external challenges.”

“This year’s Top 20 Sales Training companies offered a breadth of sales training solutions for all types of sales roles and topics. These innovative organizations utilize learning technologies and an array of delivery options, such as sales enablement platforms or AI-enabled coaching, to fit the sales training needs of any organization,” said Jessica Schue, market research analyst at Training Industry, Inc. “Through research and innovation, these organizations keep their frameworks up-to-date, staying knowledgeable on new selling trends and how to achieve the best results.”

“The companies selected for our 2024 Sales Training Watch List bring unique sales content topics and tools to offer a quality sales learning experience and service to their customers,” said Tom Whelan, director of corporate research at Training Industry, Inc. “These companies strive to provide cutting-edge sales training by providing comprehensive feedback and strengthening skills and techniques to promote the success of their learners.”

About Training Industry, Inc.

“We make connections.”^TM Our company has a passion for making connections. We cultivate high-value conversations for select solution providers and with our highly engaged community of corporate learning and development leaders and decision-makers. These conversations benefit the entire training industry by surfacing challenges, sharing innovations and communicating rapidly evolving best practices.

Training Industry is the most trusted source of information on the business of learning. Our authority is built on deep ties with more than 450 expert contributors who share insights and actionable information with their peers. Training Industry’s courses, live events, articles, magazine, webinars, podcast, research and reports generate more than 10 million industry interactions each year, while the Top 20 Training Companies Lists help business leaders find the right training partners. Visit Training Industry for a complimentary referral.

If you would like to discuss any of the topics above or Imparta’s offerings, please contact us or call directly on +44 (0) 20 3743 3021 for our UK office, or +1 (516) 595 0020 to speak with our team in the US.