3D Sales Agility
3D Sales Agility
Linear sales processes don’t work, and many salespeople are one-dimensional in their approach. We equip salespeople to assess each situation quickly and accurately, choose the right sales motion, and execute in a way that balances Insight, Influence and Trust. We call this 3D Sales Agility.
Make sense of the complex, nonlinear buying journey
Choose the right strategy or tactic for each situation
Execute skillfully, balancing Insight, Influence and Trust
Make sense of the complex, nonlinear buying journey
Choose the right strategy or tactic for each situation
Execute skillfully, balancing Insight, Influence and Trust
Assess
The Buying Cycle
Sales success starts with understanding where the customer truly is in their buying process—not where you hope they are.
Using our research-driven model, sellers can make sense of every buying situation.
Choose
The Sales Motion
Once the buyer’s position is clear, sellers can select the optimal sales motion and know precisely:
- What to do.
- When to act.
- How to move the decision forward.
By focusing only on the current stage of the Buying Cycle, they avoid overwhelm and maximize efficiency.
Execute
The 3D Advantage®
Every successful sales motion balances three critical dimensions:
- Insight: Deliver disruptive ideas that change how customers see their needs.
- Influence: Use psychology and decision science to progress the decision.
- Trust: Open doors through credibility, reliability, business intimacy and customer centricity.
The 3D Advantage®
Focus where it matters to drive your key metrics.
3D Advantage selling helps you create, differentiate, protect, capture, deliver, defend, and expand customer value all around the Customer Buying Cycle.
It maps directly to the most critical revenue and margin metrics in your business. Unlocking growth and creating a sustainable competitive advantage.
