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Time to First Value

A guide to speeding up customer success to reduce customer churn.

Each year, more and more companies recognize the importance of generating recurring revenue. Even for companies where Pay As You Go (PAYG) remains the primary business model, contract renewal and expansion are key drivers of growth and enterprise value.

Achieving this growth requires careful management of customer adoption and churn, which is why Customer Success has become
such a critical business function in the last few years.

The foundation of Customer Success is an effective process for customer onboarding, implementation, and launch. This reduces the time it takes for customers to see value from their purchase, known as Time to First Value (or TTFV).

But what exactly is TTFV, why is it so important, and how can you minimize it?

In this white paper we explore:

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