Selling and Forecasting in a VUCA World

Whether it’s Covid-19, political instability, climate change, inflation and supply chain disruption, cyber-threats, or war in Ukraine, salespeople are having to sell into – and create accurate revenue forecasts in – markets that are increasingly VUCA.

For each element of VUCA (Volatility, Uncertainty, Complexity and Ambiguity), the best-practice response is different.

In the light of events in Ukraine, we have introduced an extra webinar in our series designed to help the sales community to respond to the challenges of the day. Join Richard Barkey, Imparta’s Founder and CEO, to explore the impact of VUCA factors on customer needs, their buying process, and how best to create forecasts that are as accurate as possible.

In this webinar, we explore:

  • What VUCA is, and how VUCA factors have accelerated in the past few years.
  • How volatility, uncertainty, complexity and ambiguity affect customer needs and buying processes, and how salespeople can respond.
  • How to improve forecasting accuracy in the presence of VUCA factors.
  • How to manage your teams – and their mindset – in the face of significant uncertainty.

On-demand webinars you might be interested in…