i-Coach AI
i-Coach® AI is a fully agentic AI system, powered by Imparta’s sales expertise and your own data sources to provide personalised, proactive revenue enablement at enterprise scale.
PERSONALISED
i-Coach AI gets to know the user.
It understands the user’s role, context, goals and strengths, and remembers past discussions.
It looks for patterns, and delivers deeply tailored coaching, training, insights, roleplays and more.
PROACTIVE
i-Coach AI is proactive.
It gets in touch to follow up on coaching conversations, driving accountability and results.
It proactively suggests ideas to front-line staff and managers alike, to help drive performance.
POWERFUL
i-Coach AI is incredibly powerful.
It draws on 1.5 million words of researched best practice across sales, service and management.
It also taps into your own data sources to deliver expert, adaptive support, coaching, and learning.
INTEGRATED
i-Coach AI is not another island.
It fits into your tech stack as an orchestrator (we offer text, voice and video avatar options).
Or it can be connected as headless agents to your existing AI and learning ecosystem.
Meet the AI Agents
ANALYSIS & ASSESSMENT
Call Analyser
Identifies call type, generates insightful call reports, and evaluates user competencies and mindset to drive rapid improvement.
Email Analyser
Identifies the type of email, its goal and audience, and provides feedback to help achieve its goal.
Knowledge Tester
Generates a wide variety of question types to check understanding of best practices and/or product/service data.
Performance Analyser
Connects to your CRM and other tools to conduct a SWOT analysis on user performance and agree actions.
Team Optimiser
Helps managers look for issues and opportunities within the team, to plan time and optimize performance. (Coming soon).
LEARNING & ADVICE
Expert Advice
Provides insight on a wide range of topics, from best practices to products and accounts, depending on data connections.
Learning Planner
Analyses patterns of user engagement, knowledge, skill, and results to recommend learning and eLearning & pathways.
Role-player
Provides realistic simulations based on best practices, to deliver learning, assessment and call preparation tailored to each user.
Classroom Assistant
Provides on-the-spot user and roleplay support to make instructor-led training more effective and efficient.
Reflection Tool
Asks reflective questions to deepen learning, build self-awareness and improve long-term retention and application.
APPLICATION
Deal & Account Planner
Helps to assess deal/account situations, choose the best approach, and plan specific actions to grow revenue and margin.
Content Generator
Generates written content in collaboration with the user, based on the principles of Insight, Influence and Trust.
Creative Problem-Solver
Uses Imparta’s IDEAL problem-solving process and a wide range of practical creativity tools to resolve real-world issues.
Decision Supporter
Help users to make difficult decisions, including complex, multi-outcome, and rapid decision-making.
Live Call Advisor
Provides live insight and advice during customer calls to optimise sales performance in real-time. (Coming soon).
Coaching & follow-up
Adaptive Coach
Works with users to achieve their goals and address challenges, while empowering them to think for themselves.
Career Coach
Uses a wide range of tools to help users think about, and plan, their career development including role advancement.
Nudger/Follow-Upper
Drives accountability, reflection and learning by proactively asking questions and following up on user conversations.
Team Collaborator
Connects users to other team members who can support in specific areas, or themselves need support. (Coming soon).
Insight Generator
Scans a selected set of live feeds to look for insights of relevance to the user, then proactively suggests them. (Coming soon).
i-CoachAI is expert in
Forecasting & Territory Management
Prospecting & Lead Generation
New Business Sales
C Suite Sales
Negotiation
Customer Success and Renewals
Account Management
Customer Service and Experience
Call Execution Skills
Situational Sales Agility
Business Acumen
Commercial Acumen
Sales Coaching
Sales Management
Sales Leadership
Commercial Strategy
All AI is Not Equal
At Imparta, we assess AI in the same way we do salespeople: Using the three dimensions of Insight, Influence and Trust.
Most LLMs are good at providing insight, but relatively low on influence and trust. Deep research functions are more trustworthy, but they still fail to influence seller behaviour. And Conversation Intelligence tools often lack insight into what is really going on in a sales call.
i-Coach AI, with its deep and ‘front of mind’ understanding of sales, and its wide range of proactive AI agents, is designed to perform better on all three dimensions.
See it in Action
Measurable and Actionable
The use of i-Coach AI is incorporated into our dashboards, providing insight into what people are working on, their skill levels, and the impact that your enablement work is having.
i-Coach® iLXP
i-Coach® is a powerful, intelligent Learning Experience Platform (iLXP) infused with AI.
You can access it directly via SSO or through your existing LMS.
Awards & recognition
'This year’s list emphasises AI products that function as agentic, standalone coaching tools, delivering real-time feedback, proactive learning nudges, and intelligent development paths without requiring continuous human oversight. Companies were selected based on the scope and quality of their AI solutions, brand presence, innovation, client impact, and business performance.'
2025 Top AI Coaching & Learner Support Tools Companies
‘Empowering sales teams with AI sales coaching solutions transforms potential into performance, turning data into insights and insights into success. In the age of intelligent sales coaching, the future of sales is not just about closing deals—it’s about opening doors to limitless possibilities.’
Top AI Sales Coaching Solutions 2024
‘The groundbreaking approach of Imparta’s i-Coach AI system brings a new level of intelligence to sales learning experiences. The use of a multi-level RAG system was a key differentiator, offering a depth of expertise that off-the-shelf solutions simply couldn't match. This custom-built system proved to be a game-changer, aligning training with the real-world demands of sales teams in ways that were both immediate and impactful.’
Bronze, Best use of AI in learning
‘An excellent application of AI; building on established proprietary training methodologies, models and data to meet a very real need. This form of on-demand real-time coaching, which integrates into the context of the user and adapts to them, is exactly the direction that AI should take learning in. An excellent product.’
Silver, Most innovative new learning technologies product