Selling in a World of Tariffs
Tariffs
Selling in a World of Tariffs
Equip your sales teams to manage tariff impacts and turn challenges into competitive advantage
Global trade tariffs disrupt sales strategies, impact margins, and introduce complexity into customer negotiations. The Selling in a World of Tariffs course helps sales leaders, managers, and professionals navigate these disruptions effectively.
Your team will learn how to adjust sales strategy, communicate value, handle objections, and negotiate skillfully under tariff-driven price pressure.
Imparta’s proven methodologies and practical insights equip your teams with the skills needed to navigate this new challenge.
Course Overview
The Impact of Trade Tariffs
- Tariff impacts (direct, secondary, and tertiary)
- Real-world implications and case studies
Adjusting Sales Strategy
- Recalibrating competitive positioning
- Supply-chain and competitor analysis
Sales Execution Under Tariffs
- Changes to the customer buying cycle
- New sales strategies at each stage
Negotiating in a World of Tariffs
- Overcoming price-related objections
- WIN-win negotiation techniques
- Contractual tariff contingency clauses
Managing Tariff Risks and Opportunities
- Scenario planning and risk mitigation
- Cultural considerations and policy agility
Impact
The course is designed to:
- Reshape sales strategy to minimize tariff impact and take advantage of new opportunities.
- Improve deal qualification and forecasting accuracy in uncertain tariff environments.
- Improve margin stability in volatile conditions.
- Improve deal velocity and maintain win rates in tariff-sensitive sectors.
Secondary benefits include:
- Improved customer trust and stronger long-term relationships.
- Increased sales confidence and resilience.
- Enhanced account penetration and customer lifetime value.
- Positioning your organization as a trusted, agile partner.
Example Content
Who is it For?
This program is ideal for:
- Commercial and Business Development Leaders
- Sales Executives and Managers
- Account Managers
- New Business Development Managers
- Customer Success Managers
- Channel Managers
- Sales Enablement professionals
It is especially relevant for industries significantly impacted by tariffs, including but not limited to:
- Industrial Equipment & Machinery
- Automotive & Components
- Consumer Electronics
- Agriculture & Food Processing
- Construction & Building Materials
Formats and Duration
The program is part of Imparta’s modular curriculum.
It is available as:
- eLearning (full modules, plus individual assets that you and your teams can embed into playlists).
- A 1 to 1.5-day workshop, or 2-3 virtual sessions.
- Modules that can be combined with other courses.
- The programme also includes competency definitions, application tools, measurement, and reinforcement tools including nudge questions and manager coaching guides to make the new skills stick.
Application Tools
Includes application tools and AI coaching support.
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