Apply
![](https://imparta.com/wp-content/uploads/2025/01/sale_enablement_Apply.jpg)
Apply
In the Apply stage, we support application through manager & AI-led coaching and integrated planning tools.
MANAGER AND DEAL COACHING
Sales leaders and managers refine their coaching skills through training, AI feedback and ‘coach the coach’ services. This has a direct impact on sales performance.
Imparta experts also provide focused coaching around must-win deals and strategic accounts, delivering immediate value.
![](https://imparta.com/wp-content/uploads/2025/02/MANAGER-AND-DEAL-COACHING-1024x301.png)
EXPERT AI COACHING
The whole team also has access (within the CRM, LXP or Teams) to extremely powerful AI coaching and insights, finely tuned to a sales environment. It can even incorporate your own company information.
Experience shows that AI coaching also makes the team more receptive to being coached by their manager!
![](https://imparta.com/wp-content/uploads/2025/02/Expert-Ai-Coaching.png)
![](https://imparta.com/wp-content/uploads/2025/02/call-reports-feedback-and-re-play-1024x385.png)
CALL REPORTS, FEEDBACK & RE-PLAY™
The team use the AI embedded in MS Teams to create automated and highly nuanced analysis of customer calls, going far beyond simple summaries to suggest the key actions they need to advance each sale.
The AI also gives them feedback on their performance, indicates which learning they might benefit from, and even allows them to Re-Play™ the conversation to see if they can do better, and to Pre-Play™ the next conversation with that customer to prepare for the real thing.
CRM PLANNING TOOLS (with AI)
The team spends a lot of time in the CRM. So native tools embedded into Salesforce, MS Dynamics and other CRMs help them to apply their skills in the flow of work.
Expert Sales AI also provides coaching and tool completion at the point of need.
![](https://imparta.com/wp-content/uploads/2025/02/CRM-PLANNING-TOOLS-with-AI-1024x446.png)