To BE or not to BE?

Is Behavioural Economics right for customer contact?

Imparta Ltd, an international leading edge sales training company, is putting the academic concept of Behavioural Economics (BE) through its paces by testing it in the real world of customer communications.

Thinking back 20 years – how we access products and services and why we choose to speak to real life people has changed radically. Imparta is investigating whether Behavioural Economics plays a role in supporting a “today rather than yesterday” conversation – with a view to adding value to modern-day customer interactions.