B2B Marketing Podcast: A seven Step Guide to Launching New Propositions through your Sales Force

Within a business, the relationship between the marketing and sales teams can have a significant impact. A dysfunctional relationship can result in fewer sales, longer sales cycles, lower margins, dissatisfied customers and a fractious relationship between two key departments. This podcast goes on to explain seven practical ideas on how to ensure a positive relationship is created.

  1. Build a cross-functional team
  2. Marketing must be ‘present’
  3. Marketers: remember the Buying Cycle – it takes time to sell new ideas
  4. Don’t skip the beta tests and case studies
  5. Develop proposition training and communications that SUPPORT the sales process
  6. Deliver the training in a way that enhances sales skills and accelerates sales
  7. Keep the communications alive

For the full white paper click here.