Imparta Sponsors 6th Annual TT Sales Training conference

The TT Sales Training conference, taking place on the 2nd, 3rd & 4th November, is back for the 6th consecutive year.

Drawing a large and global audience of Healthcare and Medical executives, this unique event offers a variety of peer-to-peer discussions that explore the planning, designing, developing and delivering state-of-the-art sales training curriculums and programs.

Imparta are excited to announce sponsorship of the TT Sales Training conference for another year. In 2020, Imparta’s session titled ‘Creating financial value propositions for medical device / diagnostic solutions’ was very well received. This year, we’ll be delivering the following sessions:

Title: How to use sales strategies to inform sales performance initiatives

Event type: Online Seminar + Q&A

When: 2nd November 2021


Speaker: Claire Cologne, Head of Sales, LinkedIn

Key takeaways:

  • Understanding sales strategies and how they are created
  • How to use sales strategies to inform the planning of longer-term sales performance initiatives such as aligning sales structures to direct and indirect strategies
  • How sales strategies are adapted based on external shocks (i.e. Covid 19) and market changes (i.e. changes in competitor behaviour)
  • Improving the agility of sales performance initiatives, to ensure timely support and accurate prioritisation of needs

Title: Redefining distributor sales training programs to maximise sales performance

Event type: Roundtable

When: 3rd November 2021


Host(s): Claire Cologne, Head of Sales, LinkedIn. Kate Devos, Client Director, LinkedIn

Key takeaways:

  • Uncovering distributor training needs by understanding their key performance indicators, challenges and wider goals
  • Using sales training to improve your share of wallet with distributors
  • Persuading distributors to fund / co-fund training
  • Maximising application and reinforcement of training over time