Key Drivers of Sales Training Success

Richard Barkey, Founder and CEO of Imparta, shares his expert insight on the key drivers of sales training success for 2020.

“Modern salespeople manage customers through their buying cycle, instead of subjecting them to a linear process. Yet sales training is stuck in the past. We need to treat salespeople as customers, with their own needs, choices, concerns, and decisions to commit, adopt, and renew. Training needs to learn to sell.”

Richard Barkey, Founder and CEO of Imparta

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