Four Powerful Questions to Enhance Your Customer’s Retail Experience

Mystery shopping is a brilliant tool for auditing customer experience as it happens. There are over half a million mystery shopping trips carried out every year in the United Kingdom (according to the Mystery Shopping Professionals Association). Retailers are becoming...

Retail Customer Experience – A Game of Snakes & Ladders

In a world of gaming, VR and AI, could it be that an old-fashioned board game is the answer to delivering better retail sales results? While working with retailers to improve their Sales through Service over the past 18 months,...

Make the Fitting Room an Awesome Customer Experience

There is probably only one real reason for a normal person to go into a fitting room: to make a purchase decision! These little rooms can be the doorways to higher revenues – and retail companies would do well to...

How to Make the Right First Impression When the Customer Enters Your Store

‘Can I help you – or are you just looking?’ This is the ‘question’ that I so often hear when entering a store on my local main street. However, the body language of the sales assistant often makes it obvious...

A New Era for Imparta

This year marks our 20th anniversary. To highlight our continued growth and success, we have launched a new website. We have also taken this opportunity to extend, refine and improve the services we offer to our clients. This progression...

Behavioral Economics in the Call Center

To BE or not to BE?

Behavioral economics, or BE, can be used to transform the way customers make economic and personal choices including those related to an organization’s services. In particular, it challenges the view that people make decisions rationally. One of the hottest topics...