Most training around new product and proposition launches focuses on the what and how: what the new product or service does and how it works. It fails to show how to sell the new proposition: why people need it, what value it will create, how it stacks up against their decision criteria and how to manage the risks it might create.
Product training also often takes the form of fairly primitive e-learning: essentially a PowerPoint with a voice-over and limited interactivity. This approach offers no opportunities to practise selling the new proposition before people are sitting in front of a customer, and is inefficient when used as a reference tool.
Train salespeople how to sell your new proposition, not just what it is
Imparta’s SEPT™ tools create product training that helps you sell your proposition, not just understand its benefits. It creates advanced e-learning that works both for initial training and for ongoing support in the field. The product can be integrated into our Virtual Sales Academy®, allowing for the straightforward cloud-based delivery of the training.