Marketing and Sales should go together hand in glove, particularly in the B2B environment. Yet in many organisations there is a failure to align the two areas, and the impact on revenue generation and business performance can be profound.
To be truly effective, B2B marketers need to understand how their sales organisation operates and be aligned with their activities. B2B marketers should support the sales teams throughout their sales process.
Our programmes link practical marketing to the real business issues and challenges that B2B marketers face. We bring best practice and cross-industry examples to encourage new ideas, and work closely with our sales experts to help organisations develop a truly joined-up approach to customer engagement.
Our marketing programmes are all designed and delivered to embed a truly customer-focused approach to B2B marketing.