Sales Strategy

in the New Normal

Whether you have 10 or 10,000 salespeople, a robust sales and channel strategy involves deciding:

  • Where to Compete (which product and service categories, customer segments and channel types you want to focus on) and  
  • How to Compete (which sources of competitive advantage will allow your sales team and channel managers to create and capture more value than your competitors). 
  • When to Compete (the timing of any strategic moves, and how you will use options to respond to uncertainty).

In this webinar, Richard Barkey, Imparta’s Founder and CEO, explores: 

  • The essential components of a sales and channel strategy.
  • How to codify and test your existing sales strategy.
  • The journeys your customers are on, at this stage of the pandemic.
  • How to adapt your sales and channel strategy in the light of those journeys, and the corresponding changes in customer preferences, behaviour, and needs – as well as the changes within your own team. 

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