Webinar:

Creating financial value propositions for medical device / diagnostic solutions

This webinar will share proven techniques that the best-performing salespeople use to create customer-specific value propositions that use clinical data to quantify the total cost of ownership and projected financial benefits over the lifetime of a device / solution.

In this session we will explore how to:

  • Influence customer behaviour to act now – rather than postponing decisions or staying with their existing solution
  • Use clinical data to build credible projections of financial value
  • Overcome the challenge of accessing stakeholders
  • Use aspects of behavioural economics to influence how customers react to price.


The webinar included a presentation and Q&A session and will be hosted by Claire Cologne; Sales and Enablement Director at Imparta